Draft website · version 2. Kersami Care plans to open on 1 September 2027.
Kersami Care home page

For review: Marcus, Kerry and Sami

Logo concepts

Working draft logo: the KS window monogram (landscape lockup). It is a draft for review and not locked for launch.

Draft website · version 2: the whole site now matches the KS window draft. It uses the logo's deep navy and soft mint, serif headings like the KS monogram, and rounded "window pane" frames on cards, icons and photos. Text is larger and higher contrast, so it is easier for older family members to read.

Draft logo: KS monogram in a mint window frame beside the words Kersami Care

Current draft: KS window

Monogram left, name right. Deep navy with soft mint. Provisional and may change before launch.

In use on this draft (version 2)

Alternative draft: open doorway icon beside Kersami Care

Alternative: doorway

Still on the shortlist if the monogram is dropped later.

Earlier concepts (version 1, for reference)

These were explored first and are no longer in use.

Concept A: two flowing waves in deep blue and teal above the words Kersami Care in a serif typeface
Used in draft version 1

Concept A: Waves

  • Instantly says "West Somerset coast"
  • Two waves for two partners, moving together
  • Calm and caring without feeling clinical
  • The wave mark works on its own as an app or social icon
Concept B: a bold letter K inside a blue circle with a swoosh, above the words Kersami Care

Concept B: Monogram

  • Strong and very recognisable
  • Easy to use on uniforms and badges

Feels more corporate, and the single K favours one partner's name.

Concept C: a line-drawn lighthouse with a gold star, above the words Kersami Care

Concept C: Lighthouse

  • Coastal story about guidance and safety
  • Elegant, heritage feel

The fine lines get lost at small sizes, and the gold adds a third colour to manage.

Why the KS window works

It is unique to Kerry and Sami, and the window says "care in your own home" without showing people or hands. The navy feels trustworthy and the mint keeps it soft and calm. It still reads clearly when shrunk to a favicon or social media picture.

Before final use: these are AI-generated concepts. Ask a designer to redraw the chosen logo as a clean vector (SVG) with a proper typeface licence, and carry out a basic trade mark check on the name and mark.

Brand colours (version 2)

  • Deep navy
    #0A2F54
  • Logo navy
    #0F3268
  • Window mint
    #7DC3A7
  • Mint text
    #276B52
  • Mint tint
    #EEF7F2
  • Sand
    #F8F6F1

Fonts: Source Serif 4 (headings) and Source Sans 3 (body), from Google Fonts. Georgia and system fonts are used if offline.